March, 2026
Aphom
Naming and a complete identity for Aphom — a research-led company building software that solves real pharmacy problems.
Industry
Pharmacy Software
Scope of work
Naming | Branding | Web
Duration
3 Months
Aphom builds software that solves real pharmacy problems — every product backed by detailed research.
The company started without a name or an identity. It needed a brand that could capture what makes it different: careful, research-led thinking, applied to the small details that help pharmacies run better.
The name: atom + pharma.
An atom is the smallest detailed element — the building block of everything. Bringing in the “ph” of pharma created Aphom: a name that reflects the company’s belief that big solutions are built from small, well-researched details.
An identity built from the ground up, one detail at a time.
From the name, I led the visual identity through strategy to final assets — a clear, trustworthy system that keeps every touchpoint, from digital to print, consistent and unmistakably Aphom.
A website designed and built in Framer, and a social presence with one consistent voice.
I designed the brand website in Figma and built it in Framer, translating the identity guidelines into a live, responsive site. Alongside it, I lead Aphom’s social media visual direction — posts, reels, newsletters, and marketing material that keep the brand consistent and recognisable.
