2026
Fixbox
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A complete brand for Fixbox, a wellness-tech brand making recovery simple, from logo and packaging to Amazon listings and the website.
Industry
Wellness Tech
Scope of work
Brand Identity
Duration
3 months
Fixbox makes personal wellness devices, like the PulsePod wireless muscle stimulator, that help people ease tension and recover at home. Starting from a blank page, the brand needed an identity that felt calm, modern, and easy to trust in a category full of clinical-looking gadgets.
I built the identity from the ground up — logo, typography, colour, and pattern — around one idea: wellness that fits into everyday life. The result is a system that feels friendly rather than medical, and simple enough to read on a device, a box, or a tiny Amazon thumbnail.
Online, the same system carries through every touchpoint: Amazon listings that explain each product clearly in just a few images, social media posts that stay calm and consistent in a busy feed, and a website that brings the full range together in one place.
The packaging brings that system into people’s hands. Clean layouts, a confident palette, and the brand pattern make every product easy to understand at a glance — and feel premium before the box is even opened.
