Upraant
Handmade incense from recycled temple flowers - giving sacred offerings a second life.
Industry
Sustainable Fragrance
Scope of work
Branding | Packaging
Duration
2 months
Challange
Every day, temple flowers offered in devotion are thrown away. Upraant turns them into handmade fragrance.
As a brand-new name, Upraant needed an identity that could tell this story at a glance: honour the sacred roots of the flowers, celebrate the handmade craft, and make sustainability feel joyful rather than serious.
Goal
Create a brand that feels rooted in tradition, yet bright, modern, and unmistakably circular.
The identity had to work across packaging and social media — standing out on the shelf and in the feed — while staying true to the brand’s purpose: giving discarded offerings a second life.
Solution
A logo built on the recycling arrow, and artwork inspired by the colours and patterns of Ajrak prints.
The logo draws directly from the recycling arrow, making Upraant’s circular story instantly clear. Around it, I created artwork inspired by traditional Ajrak block prints, with bright, fabric-inspired colours that bring warmth and celebration to every pack. The system carries through packaging and social media, so every touchpoint feels handmade, joyful, and purposeful.
